I'm sure everyone can agree that Average Viewers is a pretty good way to determine how popular someone's Twitch channel is, but what it doesn't tell you is whether their Average Viewers comes from a lot of people watching for a small amount of time (low stickiness), or if it comes from a few viewers staying for a larger proportion of the stream.
Why is this important?
Well I think it would be a useful metric to have to help someone decide what they need to do to grow their channel.
If your viewer stickiness is low and people don't stay around for long, then that's a sign that your content is not entertaining enough.
If you have high viewer stickiness and the viewers that do come like what they see and your Average Viewers is low, then that's more of a sign that your channel does not have enough exposure.
I don't think such a metric exists on Twitch yet, but I think it would be very useful to be able to see.
I'm sure everyone can agree that Average Viewers is a pretty good way to determine how popular someone's Twitch channel is, but what it doesn't tell you is whether their Average Viewers comes from a lot of people watching for a small amount of time (low stickiness), or if it comes from a few viewers staying for a larger proportion of the stream.
Why is this important?
Well I think it would be a useful metric to have to help someone decide what they need to do to grow their channel.
If your viewer stickiness is low and people don't stay around for long, then that's a sign that your content is not entertaining enough.
If you have high viewer stickiness and the viewers that do come like what they see and your Average Viewers is low, then that's more of a sign that your channel does not have enough exposure.
I don't think such a metric exists on Twitch yet, but I think it would be very useful to be able to see.