Twitch, from the very beginning in the justin.tv days, has always been about people at its core. People connecting over a shared passion for video games. It has since evolved to include every facet of creativity and highlighting the people who embody the *process* of creation.
Being in a live format differentiates twitch from other platforms. The ability to include live audiences into content creation is one of its greatest boons. To implement genAI features and tools into the platform is to hollow out the very core of the community, the creators and the platform itself.
Generative AI may be able to make a facsimile of live content, but it is always hollow. It is an empty shell of regurgitated information. I believe, fundamentally, that genAI will never be able to make a product that audiences on twitch are going to be interested in, long term.
Because it may seem like novel gimmick now, but twitch is about long-form content. About forming bonds with real people. Cultivating a community that shares a passion about every form of expression. And if you reduce the product to a pretty face with no underlying foundation for support, you can't be surprised when it all comes crumbling down.
Twitch, from the very beginning in the justin.tv days, has always been about people at its core. People connecting over a shared passion for video games. It has since evolved to include every facet of creativity and highlighting the people who embody the *process* of creation.
Being in a live format differentiates twitch from other platforms. The ability to include live audiences into content creation is one of its greatest boons. To implement genAI features and tools into the platform is to hollow out the very core of the community, the creators and the platform itself.
Generative AI may be able to make a facsimile of live content, but it is always hollow. It is an empty shell of regurgitated information. I believe, fundamentally, that genAI will never be able to make a product that audiences on twitch are going to be interested in, long term.
Because it may seem like novel gimmick now, but twitch is about long-form content. About forming bonds with real people. Cultivating a community that shares a passion about every form of expression. And if you reduce the product to a pretty face with no underlying foundation for support, you can't be surprised when it all comes crumbling down.