An error occurred while saving the commentFailsWithTails commented
I genuinely don't see a purpose that the feature fills. Almost everything about it from a value standpoint has already been made obsolete by bits, subs, or both. On top of that, the overlay aspect itself is currently like a half-baked version of what people already use from streaming suites like Streamlabs and such due to the bare bones level of customization.
If it were baked into the existing bits and subs system instead of being its own 50/50 split option, I could see this feature gaining limited traction, but as it stands, it really doesn't bring anything new to the table.