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    Hi all! We really appreciate all of the wonderful feedback and passion surrounding this topic. Reading through the comments, we wanted to clarify one point that may have caused confusion:

    The purpose of this experiment with new directories is intended to better highlight broad groupings of content by bringing them together in directories where they wouldn’t be in direct competition with each other, increasing their exposure. In this way, creative content stands to have better exposure by being separated from gaming, etc. We will know better once the experiment concludes and we’re able to review the data in full.

    That being said, through your feedback, we also recognize that the broad naming of the category as “IRL” doesn’t acknowledge that Creative and IRL content are distinct. We will be evaluating the results of the experiment to determine how we can continue to best support communities’ growth, while ensuring we are…

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    BitterOath commented  · 

    No one here is confused. Don't patronize us.

    Most people would not look for Creative content under the IRL directory - this does not in any way bring better exposure to the Creative categories.
    Also, this still doesn't answer why Music (which is CREATIVE CONTENT) gets it's own directory while everyone else is placed under IRL.

    The current IRL grouping is TOO broad, and now you have streamers competing against other streamers who are doing totally different forms of content. When I think of IRL, I think of streamers that watch youtube videos with their chat, open up trading cards, vlog their travel adventures, make reviews of movies, books, shows, etc., or host documentary style streams. Now creatives are competing with THAT. That's already too broad and varied to begin with!

    BitterOath supported this idea  ·