A differed approach
Hello The idea is in general ,
You as a company could turn this around in a bigger picture ,
here is how you go about this Pitch the idea of using Twitch / Amazon as new way to drive sales for Record labels .
How it would work ,
Twitch gets a new part of the UI/UX where the music played in the stream this would be basically be literally a piece of the UX UI that would link to the store where the user could buy 1 song the whole albums , CDs , Vinil, etc .
why is this an approach if a viewer likes the music and they hear it on a contents creators stream they are more inclined to buy , if you manage to figure out how to provide part of the cut to Partners and affiliates even better .
Record labels get a cut , Twitch gets a cut , creators get a cut . win win win . additionally if you can manage some how a way how content creators can purchase this music at a discount its the biggest win situation .
Record labels get Advertisement for free get money from sales , Twitch partners up with labels , and creators can earn a small bit of the pie. and in the end i am sure you can figure out also how to push it more in to sales like you can pick out partners that can do advertisement for new records if they get published . Think about it