Just got the e-mail saying i was part of this test and I can already tell you it's a bad idea. A 50/50 split on a one-time event? Why would anyone prefer this to a gift sub that grants your emotes to someone for an entire month? If you're going to take half either way, why would any reasonable person choose the less impactful reward?
It's an interesting idea, but making it cost bits instead of taking 50% of the cost would be a better use of the feature.
Everyone has already said everything that's on my mind.
Why not an opt in bits celebration if we for example hit a community bit-goal?
Why not a celebration when we hit growth milestones? (Hooray we hit 500 subs or 1000 followers *celebration for all*!)
This just seems like a half-assed money grab attempt to take 50% of streamers donation revenues.
Shame on you twitch, you can do better.
I don't understand why you would think this is a good idea. People hustle hella hard to create content and with this you are saying their effort and content isn't worth that much.
It comes across as greedy and selfserving and won't garner any support for twitch
Others have already said what needs to be said. This isn't a good feature in general and Twitch forcing the 50:50 split even on larger creators who make huge money for Twitch and deserve the better split they've negotiated for.
I'm still an affiliate and I think this is a bad idea even though it currently has no impact on me.
As great as a lot of Twitch is it seems like they can't simply be happy with being the number 1 in the world and keep greedily grabbing at more.
Please turn this off or let us opt out it's very distracting and ruins moments in the stream
This has several issues for streamers:
Most people don't have their stream open and won't see the event unless there is a message in chat, which can be easily missed.
It completely interrupts the aesthetic and flow of the content creator with the tint overlay and animation. Think on people and their streaming overlay design/aesthetic and the context of their content. Horror games get atmosphere ruined with goofy animations from Twitch, asmr streams lose the relaxing vibes.
This is a jank, additional monetization attempt. 50/50 split to show an animation that is basic and not unique to each streamer? Does that seem fair to the content creator? Fair to the viewer? Why not make this a simple growth tool for streamers. Like when milestones of followers/subs/viewers are hit, the celebration goes off.
Why isn't there focus on encouraging engagement, finding new content creators and making a positive community. If you build those up you will make way more money long term (since that seems to be the biggest angle here).
Not much I can add that hasn't already been said. This is a transparently, needlessly avaricious attempt to cut even further into broadcasters' already unfavorable revenue split with Twitch. Even on YouTube, which singlemindedly prioritizes the interests of its advertising partners over those of all but its most proliferate content creators, I take home a much larger and more reasonable share of my earnings. I will unapologetically discourage my viewers from using this function until or unless it becomes even remotely competitive with the services offered by Streamlabs, PayPal, etc.
Celebration.. the action of marking one's pleasure at an important event or occasion by engaging in enjoyable, typically social, activity.
Irony.. the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.
By giving *and in some cases forcing* creators of all shapes and sizes use of this feature, with its current configuration, is at best ironic of the word choice intended for the feature. You want to take half of a donation that someone makes to a streamer, whom enjoys the content the streamer creates (or the streamer themselves), just because? I can't find the words to tell you how overly insensitive and cruel this decision truly is.
Paypal takes 30 cents. Streamlabs hardly takes anything more than that. You're wanting 50%. I understand you're a business that needs to stay afloat, but this is too much.
Your heads are so far up your collective *** at this point that you don't see the harm you're pushing onto your creators with decisions like this one. Within the past few years, you have released NOTHING to help creators, or work in conjunction with them, to aid their content. Rather, you've made it HARDER to offer content on your platform.
I will be heavily enforcing the rule of NOT using celebrations, because taking HALF the profit away from the people who need it more than you is very upsetting. This is the wrong time to play a practical joke.
You already have issues with DMCA, the last attempt you had at getting money from creators. Instead, you took the high road and just muted vods that had copyrighted music in it. Thus there's no need for the DMCA. But how about the vods you muted who HAVE the licenses to use that music or content, and you just muted or deleted the content without notification first? Unacceptable.
Instead of this feature, you should instead offer the chance for creators to have ANIMATED EMOTES for higher tier subscriptions. Say, the 5th tier 2 emote or third tier 3. It would drastically improve the chances of getting more revenue because people will want creators to have animated emotes, which sparks more subscriptions; which you take half of already. It's a win-win for everyone.
Siphoning our income like this is completely unethical and uncalled for, and, if implemented at its current stage, will result in a rather large wave of creators LEAVING your platform for one that doesn't have this issue.
Continue on this path if you want to metaphorically shoot yourselves in the foot, but otherwise try to do something that creators actually WANT, instead of something the bigwigs want.
This might be the worst idea twitch has had since trying to jam mid roll ads into streams. Who ever yall hired in your "ideas dept" recently needs firing. There hasnt been a single good idea that works WITH creators in months if not the last year. You're meant to be fostering a healthy relationship with your creators. So try pulling your thumb out and actually reading the room. This is idiotic to say the least.
yesterday I watched many of my friends and favorite streamer delete YEARS AND YEARS worth of clips and it broke my heart. And today, I wake up to seeing you guys are pushing your own form of donation that splits profit 50/50. You have not done anything in recent memory that has helped creators on this platform.
This actively sucks. Why would creators want a product that A) covers the whole screen, and B) offers a worse revenue split than direct donations that are already in place? This offers no substantial improvement to the quality of the stream or the quality of the streamers life. All this on the heels of the DMCA disaster you've recently unleashed without warning. Spend more time figuring out how to make people want to use your product, and less time trying to force your product.
Ah Twitch, consistently going from bad to worse. Yikes.
I see what's happening, Twitch. You've noticed that people will donate directly to accounts of streamers. And that bothers you because it bypasses the need for bits.
As others have already indicated, and expressed their discontent, the cut is a 50/50 split. In the words of Andrew Ryan, "[TWITCH], don't come whining to me about market forces. And don't expect me to punish citizens for showing a little initiative. If you don't like what [STREAMELEMENTS | PAYPAL] is doing, well, I suggest you find a way to offer a better product." Your competition offers a (practically) 0% cut to streamers. It's a direct transaction to their accounts which might take up to 21 days for some. Your solution to this is a 50% cut, with up to 60-day wait.
I fear what's happening with this "we're testing a new feature!" is it's the precursor to outlawing direct donations through StreamElements, PayPal, or Patreon. The solution you've chosen for the market not favoring you is a very Amazon one.
This Celebration idea is from those analysts to who you've been listening, who have no loyalties to the casters on Twitch--the same ones who thought forced pre-roll and mid-roll ads were beneficial to casters more than advertisers.
How about, instead of the 50/50 split, offer the same cut your competitors offer. Instead of the fireworks or whatever gimmick happens on the stream, offer special donation badges like you do with bit badges. Local to channel or global, up to you. Something permanent that shows off viewer loyalty! Offer something that is more enticing to use! Because, let's face facts, no-one likes this feature except Twitch/Amazon business partners. Not streamer partners, business. The boardroom members. The high-level execs who can't stand that they're not getting a $2.50 cut from a $5.00 tip.
Literally the only thing that would make me enable celebrations is if it charged a similar if not just SLIGHTLY more fee than what PayPal charges for a direct donation. 50/50 is honestly just filthy and I will never allow this feature to be enabled.
No, not a good idea and not a good split. It’s is becoming obvious, through these actions, that Twitch is needing to find new ways to monetize - this ain’t it and maybe you should think outside the box, instead of doing what you have already done but worse
This is a bad look. Just no. When it's clear you're not investing in the tools we need, how dare you come for the income we earn.
If this goes live I'll be actively telling my community not to use it. 50/50 split. Laughable.
Twitch, nobody asked for this. Give people better incentives to subscribe & such rather than more frequent ads and taking a 50% cut of donations.
No, just please no. I dont want anyone using this, its a blatant cash grab. DMCA issues should be the focus. Start listening.
Yeah, HOW ABOUT NO! There are a lot of things they should be working on instead, like that DMCA tool they promised, OH WAIT, they aren't gonna work on that, cause now they have a garbage music streaming service to "fix" the problem. Give us the old twitch back.
No. No, no no no no. Work on features we already have, we don't need this, especially when the idea of it is counterproductive for the streamer themselves. You guys should be creating tools to further assist, because if you already couldn't tell, this is definitely going to destroy it for some creators and if you guys don't have an option to disable it even after all of the negative feedback (assuming you guys push it out) then I will actively discourage the use of that button myself.