Twitch, Amazon Music, Audio Fingerprint and DMCA Solution
Recently a lot of streamers have been getting DMCA notices for streams that are 2-3 years old. 50 Cent - In Da Club has been flagged on many channels along with other music from RIAA. This is a problem because streamers are now scared of getting punished or banned off the platform for listening to the music they want to listen to. This is not good for the longevity of the platform if it wants to survive the entertainment industry.
To be brutally honest, Twitch is not good for the music industry at all. If a streamer has 10,000 viewers and is listening to a song it only counts for one single stream/play/view instead of 10,000 which is what the music industry wants. They want to be able to claim more streams and plays on their songs as that's how they make money.
Twitch is owned by Amazon, which also owns Amazon Music. Amazon needs to purchase rights to a larger range of music for their Music platform. Amazon is a TRILLION DOLLAR market cap company so I think they have more than enough funds to be able to purchase some streaming rights to more songs.
With a wider range of music to play on the Music app, Twitch could implement Amazon Music within a broadcast and can then count viewers towards streams for the Music played.
This will only work if the streamer is listening to the music through Amazon Music. If they are listening to a copyrighted song that's not on Amazon Music, then they should not broadcast unless they want the possibility of getting a DMCA notice. Amazon and Twitch can only enforce what is within their control.
Another solution would be for Twitch to implement and use other music platforms such as Spotify, Soundcloud, Apple Music and their streaming rights for music.
Another solution is to use audio fingerprint matchers like Shazam to identify what music is being played in the background. Then counting the streamers viewers as listeners to whatever song is being played.
Overall, Twitch needs to be able to match the music that's being played in a live stream and count the number of viewers/listeners the streamer has. If they cannot solve this streamers will not be able to broadcast while listening to their favorite music without getting a DMCA.
I do not believe anyone within the past few weeks should have any sort of strike or punishment on their channel for past music DMCA/copyright notices.
Well written. This needs more votes.
I had an idea myself but this is much more detailed.