I use an adblocker not because I don't want to see ads. I use an adblocker because I don't want to support your scummy platform. I'm not disabling it no matter how much you block streams and everyone I know that uses Twitch feels the same way. You can completely block streams if you want, I just won't use your platform at all. It's up to you, stop being such scumbags with how you manage your platform and you wouldn't have as many people using adblockers. You will lose at least half of your viewers as soon as viable competitor comes along and for what?

I feel that a few of features that are new, or in testing, on Twitch had a dedicated place on the page to run instead obstructing streams , or flashing up in chat.

Having a small area (maybe the top 1/4 of the chat area on desktop) to host these features wouldn't be that intrusive, and could be used as a place to display small ads for non-subs, and maybe the area could be used for the streamer to host custom apps (like overlays) for subscribers.

I'm a huge fan of consistency, so having an area like that to test new features without disrupting the viewing experience (even if it does show ads most of the time) is a huge.

No advertisements for active chatters.

I think that when a streamer rolls an add or the auto rolling adverts pop up it can massively drive viewers and people invested in conversation away from the channel and forum.

A simple fix would be to not roll adverts to those actively chatting in the stream.

Say a 5 minute timer from last recieved message then roll an ad to that user and maximum of 1 ad to said user per user. Or a quick pop up box like the channel points warning users an advert is 30 seconds from rolling. Click on it and no advert, again you can pop a limit to this before an advert is forced. Once per stream seems fair to me.

That way your ads are rolling to passive users and it keeps your active positive contributers happy.

I completely understand why ads are on the platform. The revenue is helpful to keep the community alive and the advertising companies have an engaged audience to promote to. Win-win business wide. But user experience is key to keeping an audience to advertise to. Strike a good compromise and balance to how invasive the advertising feels.

So just like Facebook and WeChat allow a preview of games and ads that involve interactivity, perhaps Twitch can include support for playable ads in pre-roll ads or in-stream ad breaks.

Here is an example of what I am talking about provided by Facebook: https://www.facebook.com/business/m/one-sheeters/playable-ads

I have listed down all the benefits of including playable ads in Twitch on this shared Google doc: https://docs.google.com/document/d/1T2iNVrNcf8Dz8l09f0eiIEt0dMMLb9ggaiU-OqIOP7M/edit#

I am working on a project with a non-profit but we chose NOT to put our marketing on Twitch because they don't offer playable ads (unless they do and you can let me know) which previews a game and puts an interactivity component into their ads. Playable ads have been vastly successful in terms of audience reach, conversion rate and engagement not only for games, but also for brand remembrance and for other non-game products. Here is an example of McDonalds having their ad in a playable ad format: https://cdn-factory.marketjs.com/en/mcdonalds-playable-ad/index.html.

I thought I would create a new feature request for this reason. Let me know if you do support playable ads, in which case we would love to partner up.

Celebrate watching ads and provide value for the viewer and the streamer instead of regulary interrupting the consumers experience with unwanted content.

How? Here is an idea:

Twitch already had the "Watch ads for bits" function - but it currently is quite hidden in the "get bits section". What if instead of a forced full screen ad for x amounts of seconds twitch provides "watch this ad for bits" button on screen.It should appear at random times during streams or if the streamer triggers it manually.

There some ways to incooperate this feature with the current twitch flow: Streamer can unlock this mechanic as a "feature" to allow them to roll ads with this specific mechanic. (maybe based on stream size or other agreements with twitch)

There are already users who watch ads for bits to support their favourite streamers. If that mechanic would be made much more public and only randomly available (without beeing able to grind it too much) the rewards for streamers can be increased making it worth for both parties (streamer and viewer) interacting with it.

If twitch/amazon is in fear that streamers with huge communities might be able to exploit the system by using it too excessively maximum limits per day can be introduced for a stream on how many bits can be created daily through this method.

Now as a final part: Celebrate the ad-watching-bit-farming as a streamer&user interaction! Allow streamers to include a Bit-Meter (or any other scale) that makes public how many bits the cmmunity managed to generate from "finding" the watch-ads/create bits buttons during the stream.

If random amounts of bits are provided to the viewer for watching ads introduce a "Jackpot" ad which pops up very rarely and provides a message in chat displaying the user who got it and added bits directly to the streamers wallet. (basicly design the system like a drop system in games with recognition from the streamer as reward)

Rather than constantly shoving ads down everyone’s throat how about instead when you join a stream there is a button that shows 1 que’d ad and then it has a time limit before it must be watched say 30 minutes or something. This way the VIEWER can pick a relatively slow point in the stream to view it rather than missing out on important parts of the stream or conversation. This would at least be better than the current method of shoveling ad after ad in our faces and stupid random times that do nothing but piss off me and other people experiencing the same. So I propose you at least offer a button for us to start it ourselves so we can pick when it plays.