I understand the advertiser model to pay for the costs of running twitch however the ads are killing the experience for a lot of people (just do a search). Please give viewers the opportunity to take part in the ad auctions that run when deciding to show us an ad, e.g. let me set a maximum value for my attention and when you run the auction include me as one of the bidders, if I win the auction then don't show an advert and take the money from my bits (for example). Why shouldn't we have the opportunity to take part in the auction for our own attention? I guarantee I value my attention way higher than any advertiser and I imagine a lot of other people do too.

No advertisements for active chatters.

I think that when a streamer rolls an add or the auto rolling adverts pop up it can massively drive viewers and people invested in conversation away from the channel and forum.

A simple fix would be to not roll adverts to those actively chatting in the stream.

Say a 5 minute timer from last recieved message then roll an ad to that user and maximum of 1 ad to said user per user. Or a quick pop up box like the channel points warning users an advert is 30 seconds from rolling. Click on it and no advert, again you can pop a limit to this before an advert is forced. Once per stream seems fair to me.

That way your ads are rolling to passive users and it keeps your active positive contributers happy.

I completely understand why ads are on the platform. The revenue is helpful to keep the community alive and the advertising companies have an engaged audience to promote to. Win-win business wide. But user experience is key to keeping an audience to advertise to. Strike a good compromise and balance to how invasive the advertising feels.

So just like Facebook and WeChat allow a preview of games and ads that involve interactivity, perhaps Twitch can include support for playable ads in pre-roll ads or in-stream ad breaks.

Here is an example of what I am talking about provided by Facebook: https://www.facebook.com/business/m/one-sheeters/playable-ads

I have listed down all the benefits of including playable ads in Twitch on this shared Google doc: https://docs.google.com/document/d/1T2iNVrNcf8Dz8l09f0eiIEt0dMMLb9ggaiU-OqIOP7M/edit#

I am working on a project with a non-profit but we chose NOT to put our marketing on Twitch because they don't offer playable ads (unless they do and you can let me know) which previews a game and puts an interactivity component into their ads. Playable ads have been vastly successful in terms of audience reach, conversion rate and engagement not only for games, but also for brand remembrance and for other non-game products. Here is an example of McDonalds having their ad in a playable ad format: https://cdn-factory.marketjs.com/en/mcdonalds-playable-ad/index.html.

I thought I would create a new feature request for this reason. Let me know if you do support playable ads, in which case we would love to partner up.