normalize Ad volume with content volume
Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.
Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.

A majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
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iamSamoth commented
15 pages of same response, for years. Twitch could care less, and makes plenty of money. It is just entirely greed.
They haven't fixed nor tried, they been hard at work figuring out how delete friends. This site just gets worse and worse. -
historyeraserbutton commented
PLEASE get something done about this, this problem has persisted for years. The ******* "Hemlibra" ad for some hemophilia drug is currently the worst offender, I'll be listening to a stream at normal volume on headphones and if that obnoxious monster of an ad starts I literally have to yank them off to avoid ear damage.
GET THIS UNDER CONTROL. -
benmac1987 commented
Could you allow us to pre-set the default volume on Ads? if someone is watching a quiet just chatting stream they don't want to have their speakers/headphones blown out by a loud commercial with blaring music, sound effects, etc.
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Mothergamer commented
Experienced an audio ad this morning and I'm not a fan. It startled me because it was incredibly loud and the ad was louder than the stream. It was just blaring and I had to yank off my headset and my ears were ringing. This is so intrusive compared to the QUIET banner ads and Twitch, you need to address this issue and fix it. This is absolutely not okay.
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Dragon_Ruth commented
Just a minor complaint about one specific ad that keeps popping up. It's new samsung TV ads. They start with a flash and a very loud noise, which makes me jump every time they start.
I think those kind of ads are really disruptive when you watch more calmer streams or can be jumpscare like if you watch a tense stream.
I hope you will look into this particular one and normalize volume not to be so sudden -
AKrinkov commented
Whenever you get multiple ads and set the volume to a certain volume (ie. lower it because sometimes its ear **** @Adobe) the next ad will play at the volume that the stream was at whenever the ads started rolling.
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Abraham_Knox commented
This is a HUGE problem. Ads blowing my ears out on my headset. And usually twitch is a passive channel to watch while your playing a game or something else so you have to stop that, switch to the Twitch channel, mess with the volume and then when the ads are gone, the person you tuned in to see is TOO QUIET. So it is in fact ruining two experiences.
This should be top priority for Twitch, its an ongoing issue and when one of those ads comes on and blows my eardrums out (because i use headset) I really get a bad feeling for the advertiser. and then its not just once, the same ad will keep coming on driving that sentiment over and over again. Not doing a good service for the advertiser, kind of anti-advertising.
Seems like Twitch doesn't care about this at all. very disappointing....
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mattheyd commented
This is terrible that it's still on-going for 2 years. Only started using Twitch but I might have to switch back to YouTube.
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tesla_weapon commented
Are the ads massively compressed like they used to do in the old days? You can't ever predict ads like you can with old school media. BAM ad. BLARING SOUNDS! DIVING FOR THE VOLUME CONTROL! WHICH IS QUICKER? physical or software controls. This is just cancer. I have neighbours who will aggressively threaten my life if i make too much noise, and frankly I shouldn't have to constantly wear headphones when you can just not be a completely evil peepo heads and just set guidelines for paid adverts. You set guidelines for just about everything else. No more screaming ads. It really is ridiculous. Advert audio guidlelines update please.
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Cloud_Rulez commented
oh please every **** ad that plays on the twitch app when i'm watching a broadcast on my phone or tablet is so ******** loud i have to quickly lower the volume like 50%... which is why i can't play someone's stream while i sleep, your **** ads wake me up. I cant' watch streams if I'm in the bathroom for awhile (like when i cut my hair) cause the ads are so **** loud (and echoes in there) you can hear the ads from the OTHER SIDE OF THE HOUSE. It's why i leave my adblockers on for twitch when i'm watching from my pc. Looked on the net and I see why, most streamers keep THEIR volume a lot lower then "normal". After a decade or so you idiots still can't figure it out? LIMIT the max volume of ANY ad to like 50% of what it is now....
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stevieG123 commented
agree, the adverts are painful to the ear, suddenly and with no warning. this is a health hazzard
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ikayrai commented
3-5 second ad warning notification before ad actually plays like the one youtube has so we can turn down our volume and not have our ears blasted to death.
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amopazzeska commented
Is twitch gonna fix this already or what? Seriously this is ridicolous so many people are counting and yet Twitch couldn't care less. Ignoring its users' feedback it's so unprofessional and really not worth of a platform like Twitch. I guess what brings them the money it's ads and that's their priority.
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Shini_Inuzuka commented
Absolutely! So pissed about this. Watching some stream while cooking, moving into the living room for like 2 minutes and suddenly some bullsh*t is screaming from the kitchen so even my neighbours could hear that.
Which is even worse: I love watching and listening to ASMR when trying to sleep. How would you like it being (half) asleep, someone sneaking right next to you and SUDDENLY SCREAMS INTO YOUR FCKING EAR making you jump up with a heart rate over 9000 one second after having a good night resting sleep?!
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eidern1987 commented
Can you please fix this? Given this is a platform made by and for computer experts then I hardly understand there being any technical issues on implementing this feature. "We" should be better than this, and not be just another commercial platform where ads can just run you over for profits. It's disappointing.
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Palicraft commented
My eardrums are sensible. Because of Twitch ads I had to specifically install third party sound compressor as I have health concerns. I understand that ads support Twitch, but please stop making this a litteral pain for viewers.
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DontMindMeLurking commented
My tinnitus gets triggered -every friggin' time- an ad is played on twitch. The times where an ad doesn't blow out my eardrums are rare and few. It's come to the point where I have an actual button dedicated to muting my whole setup just to get through the whole 'twitch ad-experience'. Other sites seem to manage, why don't you?
For now I've limited myself to viewing VOD's, reporting the absolute **** out of ad's just to get around them. Is this the consumer experience Twitch wants people to have? Seriously?!
I don't care about the length of the ads or the excessive amount of ads. I just want to enjoy the steam afterwards without a constant beep ruining the experience.
Twitch is, quite litterally, destroying people's hearing. Why? WHY?!
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DontMindMeLurking commented
My tinnitus gets triggered -every friggin' time- an ad is played on twitch. The times where an ad doesn't blow out my eardrums are rare and few. It's come to the point where I have an actual button dedicated to muting my whole setup just to get through the whole 'twitch ad-experience'. Other sites seem to manage, why don't you?
For now I've limited myself to viewing VOD's, reporting the absolute crap out of ad's just to get around them. Is this the consumer experience Twitch wants people to have? Seriously?!
I don't care about the length of the ads or the excessive amount of ads. I just want to enjoy the steam afterwards without a constant beep ruining the experience.
Twitch is, quite litterally, destroying people's hearing. Why? WHY?!
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cyclopsvl commented
Hi! Can we have an update to this partial release please? Why are some ads fine and some unbearable? Thx
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tesnopesno commented
there's currently one add rolling in finland that is deliberately making ear-breaking ding sounds with under a second of warning. not sure if normalization even works with that if there's just 2 loud ding sounds and the rest of the ad is pretty silent.
I'd fix this by giving an option to choose visual only ads for music streams. this way you could show full screen ads, but it wouldn't break continuity of the stream.