normalize Ad volume with content volume
Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.
Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.

Setting this to a partial release status as the majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
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Shini_Inuzuka commented
Absolutely! So pissed about this. Watching some stream while cooking, moving into the living room for like 2 minutes and suddenly some bullsh*t is screaming from the kitchen so even my neighbours could hear that.
Which is even worse: I love watching and listening to ASMR when trying to sleep. How would you like it being (half) asleep, someone sneaking right next to you and SUDDENLY SCREAMS INTO YOUR FCKING EAR making you jump up with a heart rate over 9000 one second after having a good night resting sleep?!
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eidern1987 commented
Can you please fix this? Given this is a platform made by and for computer experts then I hardly understand there being any technical issues on implementing this feature. "We" should be better than this, and not be just another commercial platform where ads can just run you over for profits. It's disappointing.
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Palicraft commented
My eardrums are sensible. Because of Twitch ads I had to specifically install third party sound compressor as I have health concerns. I understand that ads support Twitch, but please stop making this a litteral pain for viewers.
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DontMindMeLurking commented
My tinnitus gets triggered -every friggin' time- an ad is played on twitch. The times where an ad doesn't blow out my eardrums are rare and few. It's come to the point where I have an actual button dedicated to muting my whole setup just to get through the whole 'twitch ad-experience'. Other sites seem to manage, why don't you?
For now I've limited myself to viewing VOD's, reporting the absolute **** out of ad's just to get around them. Is this the consumer experience Twitch wants people to have? Seriously?!
I don't care about the length of the ads or the excessive amount of ads. I just want to enjoy the steam afterwards without a constant beep ruining the experience.
Twitch is, quite litterally, destroying people's hearing. Why? WHY?!
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DontMindMeLurking commented
My tinnitus gets triggered -every friggin' time- an ad is played on twitch. The times where an ad doesn't blow out my eardrums are rare and few. It's come to the point where I have an actual button dedicated to muting my whole setup just to get through the whole 'twitch ad-experience'. Other sites seem to manage, why don't you?
For now I've limited myself to viewing VOD's, reporting the absolute crap out of ad's just to get around them. Is this the consumer experience Twitch wants people to have? Seriously?!
I don't care about the length of the ads or the excessive amount of ads. I just want to enjoy the steam afterwards without a constant beep ruining the experience.
Twitch is, quite litterally, destroying people's hearing. Why? WHY?!
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cyclopsvl commented
Hi! Can we have an update to this partial release please? Why are some ads fine and some unbearable? Thx
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tesnopesno commented
there's currently one add rolling in finland that is deliberately making ear-breaking ding sounds with under a second of warning. not sure if normalization even works with that if there's just 2 loud ding sounds and the rest of the ad is pretty silent.
I'd fix this by giving an option to choose visual only ads for music streams. this way you could show full screen ads, but it wouldn't break continuity of the stream. -
Shatteringz commented
check the ads volumes I was listening some chill quiet vod on full volume and this Jack Reacher ad comes up and absolutely F***** earr*pes me
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BlueBwah commented
Can we not have sudden and loud jumpscare adds? The NFL add is the worst. I'll be listening to a calm stream, (and since ASMR is a category i suspect im not that uncommon) and out of now where there are loud explosive adverts screaming in my ears about sportsball event xvivii 2 XTREME EDITION or whatever.
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AgentDave7 commented
Had this happen to me a number times. It seems that the Ad video player disregards the volume that the stream video player is set at and defaults to the normal 100%. This is extremely disruptive and sometimes it is irritating enough that I leave a stream/VOD much earlier than if this issue was fixed.
Since Ads are here to stay, please fix this since streamers are losing viewers from this issue and it's not even their fault.
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AndrewD93 commented
I have just experienced this issue. I had my headphones with medium volume, the streamer had a Lowe volume and the ad literally was a jumpscare to me! You should really work this out asap because one can also have severe issues to ears, and also this is definitely not good for people with fragile heart and this is hazardous. I would sue you if I had physical damage because of the louder ad volume.
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BradleyDamaged commented
"The volume of an ad will match the volume of the channel you’re watching." It says this under the Audio Ads Experience.
This is most certainly not true. The ads are always WAY louder than the stream I am watching. Remove this from the audio ads info section (as it is a blatant lie) or actually make the ads the same volume as the stream I am watching. Tired of having my eardrums blown out by ads. -
zoreau commented
Twitch has done Everything that they want to 'fix' this 'issue', which is nothing, ever. The only solution is to download vods, the ads dont get included
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srkibo commented
Nothing has changed a bit, I'm still waking up when an ad jumps on VOD on 50% volume on android app, it's ridiculous.
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Dave_Sidious commented
This was posted in 2015. It is nearly 2022. The ads are still earsplittingly loud compared to the VOD I am watching of a stream. I HAVE to mute them, they are ridiculously loud. Since I am muting the ads you are much less likely to sell me stuff than if they were a reasonable volume and I left the sound on. Think about it. If this is some marketing brainwave idea to forcefeed us ads at insane volume it is not working. It makes me massively resent the platform entirely and I will actively refuse to buy whatever is being advertised while I wipe the blood tricking from my ears.
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spithotfiyuh commented
How hard is it to just turn the **** volume down. Just move the ******* slider It shouldn't take 2 months to do this. Lazy *** twitch staff.
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攻略人萬子良 commented
把批准廣告的也聽一萬次在頻道上突然出現廣告的音量 自己感受一下
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攻略人萬子良 commented
把放廣告的人自己聽自己的廣告一萬次
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Kranski commented
You really need to normalize the volume of ads. Some ads are 3-4 times louder than the stream and blows out my ears. It's actually become a deterrent for me to watch anything on Twitch.
I also think there should be a limit of how many ads can be played. For example, I joined a stream today and it played an ad instantly and then a few minutes later it went to play 7 ads in a row, one of which was extremely loud so I quit the stream.
I'm all for ads and understand it's how twitch makes revenue but something needs tweaking here.
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zywaar commented
Turn adds down. Way to laud compared to all content. It is a bad user experience. Add sound level should be averaged and that can match the average stream level with the add not going over the max peak of the stream.