Disable ads in the first 30 seconds of joining a stream.
The fact that I have to sit through a 30-second to a 2-minute ad break before even seeing what the streamer is doing destroys browsability for your website generally at best, and will systematically hurt and snuff out small streams at worst. An ad-free 30-second buffer when entering a stream would allow the user to find what content they would enjoy before having their experience invaded. This idea also benefits the website's bottom line by helping retention of unsubbed viewers by offering them content rather than spam upon arrival to the site which improves retention and optics.
In short, ads give the website a predatory overtone. Why would you let that be the first thing someone encounters if your goal is the retention of the viewer to produce ad revenue?
Trying To Get Adds😁😁