Let the viewer choose their ad type
The Situation: Advertisements are inevitable. Revenue needs to be generated and if the consumer isn't paying out of their own pocket then someone else must. So advertisers pay money for the potential to attract customers. Stream display ads do not demand the viewers attention so they will never generate the same revenue for advertisers, meaning either more volume or that they will be combined with the ads we already hate.The Feature: Allow the viewer to choose what type of advertisements they receive, with parameters such as whether it is a followed stream, new(to the viewer) stream, and/or a specific game.
The Premise: Prerolls are the most annoyingadvertisement. If the viewer browsing for something to watch, and they're forced to view an ad before they can even view the streamer, they're immediately annoyed and they want to leave. Sometimes they leave seconds after they see the ad and sometimes they leave a minute after realizing they don't like the streamer. The viewer wasted their time with no reward and they might need to do it several times before they find a stream they like. Infuriating. Midrolls have their own issues. Midrolls benefit the streamer because new potential viewers aren't immediately turned off by an ad. The viewer that flicks through streams also saves minutes of time and annoyance. However, if the streamer isn't vigilant sometimes midrolls cover up key events during the game. Missing the peak of a game is arguably more infuriating than prerolls. Some streams show both types of ads, and that's their choice, nothing to do about it but be annoyed.
The Reasoning: New viewers prefer midrolls(given they need to choose one). Some dedicated viewers prefer prerolls, if it means they can watch their seven hour stream without another interruption. If the streamer chooses their ad types at least one demographic is left upset. So give the power to the viewer.
As a side note SDAs are a slippery slope. They aren't enough to sustain twitch alone and (right now) the viewer only has to succumb to prerolls or midrolls. SDAs will be combined with midrolls, OR there will end up being 4-5 shown at once.
Thank you for reading. Sorry for length. Please vote.