Stop trying to be like cable TV
Stop blocking a live broadcast with the same three ads. This is live entertainment and your ads more often than not play at the most inopportune times. You're actually worse than cable TV because they pause the content you're watching for an ad break, you guys just want us to suck it up, consume your ads, and line your pockets with our impressions. I get it, you're a business, you need to make money, you're also the largest gaming livestreaming platform on the internet and taking a play from cable TV's playbook without the CRUCIAL component of pausing the entertainment is asinine.
You are in an arms race with adblockers, your ad experience is so horrific people are jumping through hoops so they don't have to use your underdeveloped video player to open a second tab to load the entire VOD, rewind to see what they missed, then jump back to the live broadcast until this happens again, during this time missing content. I can rewind a YouTube livestream while watching live, I can't do that on your website without opening another tab.
You don't have the infrastructure for the kind of ads you're doing. You came at this way too fast. Your ads shouldn't block the entertainment to begin with, at most it should fill chat or you give use the basic ability to rewind without needing to open the entire VOD by itself.

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willoftheboss commented
i know you think you're slick now forcing ads everywhere you can, even on mobile casting, but i will just not watch. ********. eat a ******* ****. Jeff Bezos is literally the richest man alive and you're telling me you NEED to force ads that don't remotely appeal to me and interrupt the content i subscribe to? go **** yourselves. i'll just rewatch old shows on hulu. i don't ******* care anymore. i hope twitch goes bankrupt. every one of you can ******* die.