Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
This is what gets people to switch to adblock. Missing out on something that is live feels horrible.
I would personally be alot more okay by having a button next to subscribing that allows you to voluntarily watch ads. People could click this button while they take a break (because they want to support the streamer they're watching)
Another thing I would love to see changed is to be able to set the volume for streams and ads seperately. Usually ads are SO much louder than the actual stream that I'm watching and it's honestly quite horrible to have that happen.
I’m terrified of midroll ads because there’s no way to tell my viewers “hey gonna take a quick break for an ad” and they will not stick around for that. This will ruin other new and smaller streamers. I talked to a friend who said there were 9 ads in one midroll and he left that stream. He also mentioned that the streamer window in the ads was basically useless. Please don’t add midrolls. You’re going to hurt so many streamers.
This is clearly a move to get more people to sub to Turbo. Bezos, can you stop being greedy for one second? ****.
Firstly, please allow me to present some potentially more acceptable alternatives (taken from community suggestions).
- use the space AROUND the stream for banner ads.
- a slot on the front page for video ads.
- a video player in the bottom corner which plays popular streamer clips with ads sandwiched between (or during if they’re longer than X seconds) then while the user hasn’t clicked on a stream
- give users an option to voluntarily watch ads in exchange for ad-free viewing. So every time chat watches 5-10 ads between them, everyone in the stream gets ad free viewing for 15 minutes
- have a premium plan on top of subs: pay $9.99 a month to Twitch for no ads site-wide
I am unhappy with mid-rolls for a multitude of reasons, in brief example they would include: harsh interruption of viewing experience especially frustrating when subscribed to a broadcaster who enables ‘no ads for subs’ option - money feels as if it’s going to waste, mid-roll ads distract me from the content and make me more likely to leave the site to do something else, due to the previous point I’m unlikely to invest time into many new channels/broadcasters and as such my engagement with the site declines.
We love Twitch and wish to help in pushing it to be the greatest entertainment platform possible through constructive feedback, not bitterness.
There has to be a better mechanism than interrupting content for an ad. Several content categories are completely ruined by interrupting the content with an ad. Perhaps banner ads above or below the stream? An ad that fits at the top of the chat panel?
I understand that Twitch needs to be able to pay for the service of providing the platform. Most people do understand that. But that mechanism can't come at the expense of harming the content being streamed.
(Think of esports where an exciting conclusion is missed due to a mid-roll ad. Or listening to ASMR and then a loud ad comes on.)
There are absolutely NO positives to this, it's going to ruin a lot of streamer experiences. Someone had seven ads in one stream, SEVEN. Not cool. Sort it out, twitch. A lot of people move streams during ads, and small streamers especially are going to suffer from it.
Ads are annoying, but those streamers we support we sit through them, and they play ads when they take breaks. But if you keep up with midroll ads, it's going to push A LOT of people away.
As a fairly regular mobile viewer that does not block ads on mobile, I am debating looking into it. While watching a Twitch streamer, I would much prefer ads roll when they choose, not when some automated system chooses. Sure, some of the time the mid-roll ads hit in a dull spot and I miss none of "the action," but I have had plenty of ads hit while "the action" is happening or the streamer is mid-conversation on something I want to hear.
I have sat through some mid-roll ads - usually putting my phone down to do something else and coming back a couple minutes later - but there have been plenty of times where I just shut the app down and do something else all together. Streamers are losing my engagement - but (from what it seems) more importantly to Twitch, Twitch is losing my engagement.
Please reconsider this decision.
Seems to me like Twitch believes that mixer's demise means they have no alternatives.
Sorry, but there are ALWAYS alternatives, even if those aren't yet as developed and good as twitch.
This ad policy will push people out of the platform or cause them to use third party ad blockers which defeat the original purpose of supporting the streamer.
EVERY 10 MINUTES!!!!!! this is ridiculous, affiliates are losing viewers, even i'm losing interest in streams where i cant watch content, and i have to subscribe to do so......this looks more like a twitch money grab then a creator benefit
Mid-roll ads ruined my stream on Tuesday. Wednesday NO-ONE came back and my average viewer count went from 10 to .4
Thanks Twitch. Its taken months of no support and my own hard dedication to build up to keeping at least 10-15 viewers on stream and in just one 3hr sitting you destroyed my channel.
Pls don't Midrolls are always something that throws the audience out of their enjoyment. The reason i like twitch was that you could watch your favourite streamer after one ad and just enjoy them playing games or being creative. Midrolls are just one thing: A throwoff for ppl and a reason to get an effective ad-blocker.
As a starting streamer, I am kinda unsure even WHY you are doing this, Twitch. You make enough money to keep staff paid and that includes R&R staff, and still make a huge profit. And this really destroys the opportunity of growth of newer streamers big-time. You know, the newer streamers that you don't have to pay out their earnings because it is less than 100 bucks (20 T1 subs) a month....
It's highly intrusive to roll during a streamers content, there is space before or after the stream to roll ads.
You could add add to the home page while people are selecting a channel to watch.
When streamers were given the option to roll commercial breaks of their own volition, we were told to TELL our viewers that we're rolling an ad. We can't do that with midrolls. We can't prepare our community for midroll ads, and they may cause many small, just starting, streamers to hemorrhage viewers: their community that they're trying to build. All this will do is cause Twitch to LOSE ad revenue, because any viewers that will stay on site, will implement ad blockers. Please, Twitch. Don't force midrolls. Please make it optional, like pre-rolls.
this is the first time that i really think about getting an adblocker and i am an enemy of that because i think free services should get their revenue.
But this.. is so intrusive and unfun.
I get it, Twitch wants to make more money. But I can say right now that this mid-roll ads will have the wrong result.
I have PTSD and block all ads because of it. As it is, I watch Twitch less and less to avoid intrusive ads for channels I'm not subscribed to. I am disabled, I can't subscribe to everyone I want to support. I subscribed to Turbo so that I could turn adblock off while on Twitch and still support the streams I watch. Then, I used Prime to do that when it became a thing. Then they took away the adfree viewing on Prime, so I started using adblock because getting Turbo AND Prime is three less subs every month. That takes money DIRECTLY away from the streams I want to support - and directly from the people making Twitch the money in the first place. I am NOT cool with that. Now, adblock doesn't block the ads, so that leaves me spending less and less time on Twitch to ensure that I don't end up seeing a trigger on some random ad unrelated to the channel I'm watching. At this point, these mid-roll ads are Twitch's way of telling me they don't need my viewership on anyone's channel. I realize that I don't matter because I'm not some big spender on the site, but I also know that I am NOT the only person who avoids ads due to mental health issues. Twitch is fully shooting itself in the foot, here. Big mistake.
Also, so much for promoting an inclusive environment.
I dont say anything than this:
The lack of control and timing makes for an abysmal experience as both a viewer and a streamer. I experienced my first mid-roll ad while a streamer was in the middle of answering a question I asked, and when the ad was over, they had moved on. I also stream and do audio performances, and this is like a Broadway show being interrupted in the middle of a song for 15 seconds, but the musical isn't pausing, so you just hop back in, having missed a crucial verse. The ASMR community literally cannot exist if they cannot opt-out of this. People who do readings or any sort of audio-only stream is being slapped in the face by this. This completely undermines the concept of streaming as live entertainment. Please revert this change or allow streamers to easily opt-out. My condolences to the Twitch community managers who have to deal with this, I know it's not your fault.
There are certainly better solutions than mid-roll ads. Premium Pay for ad-less streaming? Would strongly support this.
Ads are completely fine if done at the appropriate time. Mid-roll is not the way to go about this. It's incredibly disruptive and can ruin moments. There are quite a few idea's within https://twitter.com/TheMilliebug/status/1306168686299013121 that thread that I think could be possible solutions.