Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
This ruins the content. Whoever thought this was a decent idea has no connection with how Twitch works. Likely some marketer or something that works for cable companies. But unlike cable companies, these aren't planned to sync with the content. Doesn't work for live TV. Or if you are going to do it, do it as sports do. Make it a sidebar or something. Unlike many I don't mind ads to keep stuff free, but this is just absurd and ruins the experience.
Forcing people to see ads at random times has a negative impact on the overall experience, especially when the broadcaster has no control over when they are running.
Also, now even subscribers are being forced to view ads, both midroll and preroll with ad-free viewing turned on.
Forcing ads on a YT video's is allright because the content stops. Not on twitch.
But forcing ads on veiwers makes them feel extremely alienated and most of streamers have low veiwership and by forcing ads your crushing smaller streamers!
I'm too small to make money out of anything other than subscriptions. I'm going to tell my viewers to just turn on ad-blockers. If you wanna take my affiliate and birthday away for that, be my guest.
Watched the first 30-60 seconds of a stream (after already having seen the two or three ads for loading the stream in the first place), then as the streamer was literally opening his mouth to explain his very silly stream idea, I was thrown into a *9* commercial ad roll, which caused me to immediately miss the entire explanation. How can this in any possible way be considered a good thing? And on top of that, the top of the video states very clearly that the streamer initiated the ads (which he very clearly did not, given that it was in the middle of his sentence). If you're going to force this really ****** thing on streamers, at least take ownership of your own nonsense, display that these are ads forced by Twitch itself, and don't make it look like it's the streamers' doing.
Totally agree - Get Rid
Ridiculous and hurts our streams, especially budding streamers, place it in our control and trust your viewers and streamers to manage this. Twitch would not exist without them.
Terrible idea. Auto plays in the middle of streamers conversation or awesome game play.
I’d rather they came on at the beginning when you click into the channel or
As an idea Streamers could set a timer on how often an auto ad is played. Giving them more control of when it happens and can be prepared for it.
Ie lots of streamers take a break every hour or so. To stretch, eat etc so they can strategically place the ads in correspondence with their break.
If this is about revenue and needing more ads to be played make it specific to partners/ affiliates that they have to play so many ads within a certain time frame ie 3 hour stream a minimum of 3 ads to be ran.
Worst idea ever. The fact the ads are already annoying at the beginning as they are soooo long is bad enough. No one wants mid roll ads!
Smaller streamers get it really bad as the mid roll ads appear and people leave. For big streamers people will stick around more, but not for small streamers. We struggle getting found as it is on twitch as it doesn’t help promote us smaller streamers and now these dreadful mid roll ads reduce our viewers as people don’t want ads mid way through!
I am a smaller streamer. This actively hurts me tremendously. This change will make my growth significantly worse, make people leave my stream, and give me next to no income since the amount of money we receive from ads is so low.
Forcing midroles barely benefits anyone except larger streamers. Even then, the majority of larger streamers don't like this change because it forces people away from their content.
Midroll ads do NOT work on live content. Viewers miss so much in 30 seconds. Please remove this change. There are better ways to improve ad revenue.
Mid-roll ads are the worst idea in the history of Twitch, stop them, stop them now, and never, EVER do it again, for Gods sake.
This is ruining my experience watching streams. If this continues to interrupt my viewing (sometimes in the middle of action) I WILL be closing my Twitch account and looking to join another streaming platform that is more caring of its viewers and streamers.
I don't understand why Twitch would spend years creating an environment that encourages communities of all backgrounds, themes, content etc. to then penalise members of those communities who have not subscribed or are financially unable to. This pulls them out of sync with the stream, be it gaming, ASMR, music, Just Chatting and works directly against any form of community that the streamer has created.
If there is a need to create more ad revenue, fine, but do it in such a way that the Streamer can choose when/if they want to. Create on option for them to turn it off. Create an option for them to have control of what happens on their stream. Don't create a horrible environment for your streamers where they have to constantly fight against an egg timer knowing full well they will eventually be forced to exclude members of their community. Also, don't try and swing this as 'beneficial' to the streamer.
Jeff, talk with your staff. Consult with the Twitch Council. Chat with the Streamers that use your platform. Hell, ask the users. Everyone deserves a say and to have their opinion heard. Don't undo what's been created on Twitch for a few more $$$. Don't make this space like everywhere else.
Why not add it to the extension area or even make it an extension to add to the channel page?
I don't have a problem with ads because they power the internet. What I do have a problem with is them randomly interrupting live content / saturating the content. Badly timed, aggressive advertising pushes people away from services.
If a viewer is subbed to a single channel on Twitch and one day decides to branch out, they're bombarded with ads. Ads when the stream loads, constant ads during the stream... it's too much and they'll just go back to their subbed channel. If they can't afford to sub anymore then potentially they never come back to Twitch. Viewers annoyed and smaller channels left to rot because viewers will be scared to explore due to the aggressive advertising on every channel they visit.
How about resizing the stream inwards and having some vertical banner ads on the left and right, with a horizontal banner ad at the bottom left / right, with a video next to that bottom banner ad showing a video ad that's muted? Make it look like part of the stream overlay for 30 - 60 seconds and resize the stream back afterwards. Multiple ads are shown and the viewer gets to keep watching the content. I hate ads but I could definitely tolerate that configuration if the ads don't show more than once every 30 mins.
If you design ads so they're not annoying then people are far more likely to tolerate them / switch off their ad blocker. How many people do you think disable their ad blocker when they visit a site that presents a nag screen that's gating the content? Of those few who disable it, how many actually stay on the site once they realise the site has more adverts than content? Be better than those sites and create a balance that benefits both the service and the viewer.
Make it an option for streamer to turn it on or off. Then it would be OK.
- use the space AROUND the stream for banner ads.
- a slot on the front page for video ads
- a video player in the bottom corner which plays popular streamer clips with ads sandwiched between (or during if they’re longer than X seconds) then while the user hasn’t clicked on a stream
- give users an option to voluntarily watch ads in exchange for ad-free viewing so every time chat watches 5-10 ads between them, everyone in the stream gets ad free viewing for 15 minutes
- have a premium plan on top of subs: pay $9.99 a month to Twitch for no ads site-wide
Ideas courtesy of @themilliebug on twitter
Please don’t do this. This hurts the streamers I watch! It doesn’t make it better that the steamer feed is minimized! You still have to HEAR the ad. Which means you DON’T HEAR the streamer and that is what I come here for! To LISTEN to them as well as watch them!
As a smaller streamer that nets around 8-15 viewers, this will greatly impact not only my growth but the growth of other smaller streamers.
Not only will it just hurt us though, but it also kills the drive to watching even bigger streamers, I would much rather see banner ads pop up at the bottom or even over the right side of the page, rather than a video that mutes and hides our streams in a tiny corner which could cause us to lose crucially awesome moments, a 15-second ad autoplaying over something like a speedrun can easily kill the run, kill the drive to keep watching or to even keep broadcasting.
Twitch is about *live* content, it's supposed to be up to the creator/streamer when to play their ads if they even choose too.
When YouTube started forcing this same policy, I stop watching.
When Facebook started forcing this, I click away and ignore the content from then on.
Please don't make the same mistakes these websites did.