Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
I understand that Twitch as a platform will do what it can to monetize most aspects of viewer interaction. That was made clear with the implementation of allowing users to run mid-roll ads and avoid pre-rolls being ran on their channel. The roll-out of automatic mid-roll ads for *some* viewers forces broadcasters to relinquish a portion of control they previously held over their audience's engagement. A large portion of us understand and utilize the pre-roll/mid-roll mechanic, implementing a new mechanic that supersedes is a step in the wrong direction.
I get it, Twitch. You make full value off of every mid-roll ad. Your broadcasters do not. Don't force it through this selective mid-roll service. You will only manage to further fracture communities as people sporadically get ad breaks and get different experiences.
This can only hurt individual channel growth in the long run, no matter what you get out of the deal. Be wiser than this.
Remove the new feature of automatic ads, or atleast make it an optional choice for a channel. I dont want this in my stream
Don't do it! Don't run midroll ads! This is dumb!
Still happening and if you pause, you get an ad.
Still very much happening... 30+ sec ad every 10 minutes on a recorded video gets absolutely unwatchable
I just canceled my Prime membership because of this... wtf are you guys doing
yeah same ****. The same fckn FIFA2020 ad every 5 mins on recordings. I just stopped watching. Cant fkcn stand another ad like that
This has gotten absurd. There are lots of times I'd like to watch recorded videos from my favorite streamers, but I just can't stand the ridiculous number of ads.
Can you really not find a revenue model that doesn't drive us nuts?
I have noticed if the VOD is played with audio only, there are no ads.
Trying to watch any vods are basically impossible because ads pop up every 10 minutes so I just don't watch them it's too annoying. reduce them to around 1 every 30 minutes or something that is reasonable, please fix this
Ads every 10 minutes on a 10 hour VOD ? Nice work guys, give that man a raise... you guys really understand your viewers
Neretil Derem commented
What the fucking hell is this? The same add pops up every fucking 5 min on a fucking 20 hour long video. Plus it starts with a screaming sound and for some fucking reason it's twice as loud as the stream im watching. It literally gives me a heart attack
I have never felt the need to get an adblocker, but this just pushed me over the edge.
It's become just spam at this point, every 10 mins? really? Let alone it being the same ad, over and over, and over again, it makes me hate the ad more and more instead of intriguing me
Thats why ppl left watching TV... at least make it smaller so we are still able to watch who we want to :)
This is absolutely insane. Ads every 15 minutes on VODs. This has to be a bug. Totally unwatchable. I kept Adblock off to support the streamers and this forces me to turn it back on. Especially since these ads don’t even support streamers! It’s all Twitch support ads.
You’re going to run your platform straight into the ground doing this. There’s tons of competition these days. Step up your game.
20s repetetive advert every 5 min on +6h VoD for a Prime member, are you serious?
Q Beatty commented
I just tune into someone else. Anything more than 2 ads and I'm outie whether live or not.
Denis Murphy commented
Agree 100% Missed the climax of a clip on " always on " because of advert. Using it less now. The frequency of ads is the problem. I had 3 ads around a 5 minute clip recently ??? thought it was a mistake by twitch ! put me off going prime !
agree ads are ruining my experience i refuse to watch anyone now because ads every 10 mins. GG twitch you are going to kill your platform