Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
Enough with the mid roll ads every 10 mins. 7 of the same ads over and over is killing content
Overall this idea of Automated Mid-Roll adverts is an insanely bad idea.
Yes it can be financially beneficial to the large streamers as they can potentially get an injection of advert revenue through no work of their own. But the effect this will have on the viewing experience is massive.
Already we are seeing viewers globally move away from platforms like normal TV in favour of streaming services like Netflix, etc, as one of the major benefits is getting away from adverts.
The general feedback online about Youtube recent policy of adding more adverts to videos, in particular the mid clip double unskippable adverts, is awful and is causing people to avoid the platform.
Twitch already has mid-roll adverts on VODs, which I've noticed still run even when subscribed to the streamer, which for me is a major reason why I don't watch VODs even though I would love nothing more than to catch up on content I've missed.
Twitch, I understand that this idea of automated mid-roll adverts is to increase revenue, and it's poor that you describe it as revenue for the streamer, because EVERYONE knows that the true beneficiaries of this is Twitch itself. If you are truly looking to increase your revenue Twitch, then there are better ways to do it, the first being is to provide an environment that draws viewers in and makes it more inviting to subscribe to Turbo or individual streamers, not introduce policies that makes viewers start wanting to support other streaming platforms. The more people you attract, the more subs, the more subs the more income. Adverts drive people away, so sure, it will give you an injection of cash now, but what will you do when it drives millions of viewers elsewhere?
If the content creator DOES NOT want to run ads then don't force us to. Always give us an option to turn it OFF!
You didn't give us an opt-out option. You didn't ask ANY creators if we even wanted this. We get paid pennies for every ad so frankly I don't want your paltry 10 cents if it's going to cost me viewers. Do you have ANY idea what it's like for creators who deal with ads? We lose people because people want ENTERTAINMENT not a commercial. They can go watch Hulu and YouTube for ads. This isn't going to help anyone. Scratch that, it helps your pocket books. This will do nothing but harm your creators, especially people who rely on it for income and aren't making a **** ton of money off it already.
Stop being greedy. I know that part of your calculus is that mid-roll ads might encourage more people to subscribe or buy turbo, which will net you even more money, but the reality is that mid-roll ads will discourage exploration around twitch. People will be more likely to stay in the few channels they're already subscribed to instead of voluntarily exposing themselves to new content that they might later want to subscribe to. Intrusive ads, which is what you're proposing to start forcing on people, is sacrificing the long-term stability of the platform for a short-term and mediocre gain. Twitch, and its parent company Amazon, are not at all hurting for money. Stop being greedy and maybe put content creators and viewers first, for a change.
Bless Duncan for speaking up and leading the charge here
Or minimally allow creators to opt in/out of the feature
Mid-roll ads as a viewer is the most frustrating experience and is the quickest way to get me to click off of a youtube video. Seeing it on twitch is disheartening, and I have no desire to have that on my channel, or expierence it on any other channel. This is literally why people install ad blockers.
Having no control over automated ads as a streamer make no sense when we already have the option to pre roll ads. Yes "recent" pre rolled ads will not trigger the automated system but with that being so vague how can streamers work around this? As a viewer and as a streamer I would rather get my ads out of the way at the joining of a stream as its consistent across the board. I would roll pre roll ads when I know theres time to do so and again, the ad time is consistent and it can be annouced on stream when it is happening for viewer convenience.
I also firmly believe a large majority of subscribers to channels subscribe to support the creator and not to simply skip ads, skipping ads is a bonus if anything at this point and is not the main insentive for somebody to subscribe to a streamer. This blatant stratergy to pester viewers with ads to boost subscriptions will only hurt streamers and twitch as a hole. The main draw of twitch is LIVE content that is uninterupted once started, changing that will just make people find another platform to view live streaming content.
Pretty simple. Twitch will end up like one of the now-dead streaming services if it insists on pursuing this kind of greediness. Didn't Livestream do this back in ye olden days? Look where it got them.
If an ad starts rolling, I click out to watch someone else. I'm not here to watch ads - I'm here to watch Twitch streams. Pretty simple. Mid-roll ads is a really, really bad idea. Not everyone has the money to sub to every streamer they watch.
All you're doing is driving people elsewhere, or to just use ad blockers. So, don't do this.
Agreed. This is a terrible idea that will drive people away from the platform. Ads are already annoying enough, and people only put up with them because they understand someone has to foot the bill to keep Twitch running. But this additional annoyance - not only to viewers, but to streamers who don't want key moments to be interrupted - is going to be a step too far for a lot of people.
As a stream-watching veteran, I remember back in the dark ages before Twitch. When Livestream was the biggest streaming platform. There's a very good reason why that is no longer the case, they added mid-roll ads.
Mid-roll ads are an incredible inconvenience to both the viewer and streamer. Streamers worrying what their viewers are missing thanks to ads they have no control over and viewers independently asking the streamer to "hold on a sec" as they sit through a lengthy 60 second ad. Such an inconvenience that many either adopted adblockers, left the site for the new hotness Justin.tv, or both.
Some complaints about Livestream's mid-roll ads still hold up. Ads that ignored your stream volume and assaulted you at full volume and browser performance issues caused by having to load an ad are big concerns. Especially the latter due to smaller streamers being forced to stream at source quality and a lot of people's connections and systems just can't handle a 720p60 (or higher) stream being forced upon them.
Even the pre-roll ads have caused me issues in the past with "Oh I'm behind on the stream, I'll restart it. Oh an ad. Oh the ad made me behind on the stream, I'll restart it. Oh an ad." which has made me turn to effective adblockers and means of bypassing this frustration.
Mid-roll ads are an atrocious idea and has already resulted in the death of a streaming platform. Those who don't learn from history are doomed to repeat it.
The bridge between the consumer and online advertiser has been burned for well over a decade, if you want people to watch ads then you need to actually work to rebuild this trust rather than find ways to force it upon them and deepen the distrust.
I pay for prime so that i can avoid ads Twitch staff....
This, but also remove the people who gave this an OK from the company. Their greed will drive viewers from the platform.
Do not run mid roll ads on streams if the streamer doesn't trigger them.
Interrupting the flow of the stream is unacceptabl
Make the recently announced mid-stream ads a voluntary feature for the streamer to decide wether or not they want to add this to their streams. Most will probably choose not to use it.
This has already made my viewing experience of various streams worse. There are great tense moments being ruined by this policy. Nothing worse than the tense vote out or tight head to head tournament just to had an ad sweep in and ruin your enjoyment. I actively don't want to explore new streams and instead stay sheltered in streams I may already be subbed to.
Before the response is "Just sub", why would I sub to a channel I just stumbled on to? Most tournament streams (more so for fighting games or other locals) is someone volunteering to haul gear out and could change between weeks.
don't do mid stream ads. that'll literally make me never use twitch mobile again. people don't watch regular tv for a reason anymore. its awful you can't skip commercials. what about doing something with ads and channel points? some people like getting channel points more than just watching a stream cause they want to rack up the points. and some streamers like doing stuff with channel points. that way its optional and everybody wins that wants to? they can watch ads for channel points IDK. and maybe if they watch x amount of ads, and it could be a lot.. they can get a free sub?
I very intentionally do not run ads on my channel. I am very anti-ad and there's no need to explain to me "that's where X money comes from". I'm aware. Doesn't change my opinion. Using a source of income doesn't validate it, and I don't want my viewers forced into being subjected to this absolute trash simply because they wanted to watch me on mobile or a console app, or somewhere else where it's very difficult (if even possible) for the average user to block ads. I heavily encourage blocking ads, and as dirt poor as I am, I don't want your dirty ad money. Keep it off my channel!
You know ads? Get rid of them. Or at the VERY LEAST don't do mid-rolls because it blocks the content. It's already bad enough that this happens when I click on a stream, I don't need it to happen randomly in the middle too.
Preroll ads already make people not want to check out new streams and now you want to drive people away in the middle of a stream as well? Look at the stats of how many people click off streams because of preroll ads. That is just going to happen AGAIN with ads in the middle of streams as well. Why do you want to make the entire experience worse for everyone? The pay for ads on your stream is only worth while for massive streams and they are basically the only ones that people put up with watching ads for. So you are just encouraging more people to never look at small streams and to run adblock more.