Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
At the first good alternative that comes out, you won't see me again
As a viewer I have given up Twitch for the time being. The ads completely ruin a live stream, causing you to miss important parts. Taking part in a quiz for example is a waste of time if an ad runs over the answer slot. The sound of the ad is also stupidly loud and just makes me rip out my ear buds in anger. Well done - you should sack whoever is in charge of advertising because they are completely useless, and have zero clue in what they are doing. Twats.
So I guess twitch is only for popular streamers now? Because midroll adds is going to decimate my audience as a smaller streamer
Scrap this garbage mid-roll ads immediately or I and many will quit your platform.
Here I am enjoying a D&D stream then out of nowhere get back to back ads. These ads have got to stop. I cant really enjoy any strams if there constantly going to be interupted.
I have 100 followers. Channel can't grow if y'all decide doing mid roll ads while I'm in the middle of a 3 hour speedrun and the viewer in question decides they don't want to stick around for 30-60 seconds.
Don't turn into YouTube wherein you put profits over the product. You will lose if you try to turn into YouTube.
Ok, how about we start here with a little give and take, Twitch. First, get your ads sound leveled. So if I'm watching a SUUUUUPER quiet ASMR stream, I don't get my eardrums possibly literally, medically blown out by a super loud ad. Like we've been asking for a very long time. Next - as much as you want us to forget this idea of a twitch without ads, forget this idea of twitch with automatic ads that fill the whole screen. MAYBE you can get away with another ad somewhere on the page, or a lower third ad, but if you mute the stream without the streamer having any say in it.. it's never going to fly. BUT... let's workshop some other ideas, shall we?
You already have the technology to integrate polling into the overlay on twitch, yes? Could you integrate product placement research? Asking questions like the RPG does, but sourcing answers from all over twitch? This way the client paying twitch still gets everything they want, you get full pay, and the streamer never gets muted or shoved in a corner of their own content.
"Endorsement" style ads. Negotiate with a sponsor for a set segment, and let a streamer - maybe only partners - do endorsement style ads. These are far more effective than the bland, toneless, tasteless ads that you're doing now. As a viewer, these ads make me actively AVOID the products they promote, as they're interrupting my content, making it harder to consume, and they speak as though we have some rapport, as though I should believe any of their claims, but when the person I came to hear tells me they use and trust a product, that makes me about 70% more likely to want to purchase it in the moment. A lot of streamers are already doing this for themselves, why don't you jump in and facilitate this and take your cut?
Ads for bits. I've been trying to do this for the last year, and every time it just says it's not available, try again later.
Let us pick genres of ads, or individual ads from what stock Twitch has to roll on our content. By matching the ads to the content, people are much more likely to actually click. Increasing the value of each impression, meaning you can charge more from the advertiser.
If you're going to keep making the claim that "the ads we're adding benefit the creators" then give us more than the tiny pittance we get. Over 17 months I think it was of running ads on my channel I made a whopping 1.10. Only 160 more months until that ad revenue adds up to enough that I could have gotten a payout from it! For 90% of your streamers, it's a blatant lie, and it feels like a slap in the face every time I have to read it.
Ultimately, you need to respect our creativity and our content. By doing that we'll keep making the content that attracts the eyes that your advertisers want to reach. If you go for these quick, disrespectful cash grabs, it'll be like trying to grab fistfulls of water. Adblock will go on, or people will just... leave. Stop viewing their favorite streamers. Go elsewhere where they don't have to deal with that. That hurts you. That hurts us. That hurts your advertisers. Nobody wants that, so why would you go with that method? Let us -completely- control when those ads go. Don't aim for anything more than one ad per 30 minutes (1 hr is ideal), in fact, aim for more ads more spread out. it's easier to create for a long stretch, then stop and run 5 minutes of ads while we go grab water than it is to run 30 seconds every 15 minutes.
You should've noticed this yourself while thinking about this "feature" but mid-roll ads work on TV and similar programs because the content is structured around it.
I mean, imagine you're watching a movie and then all of a sudden, the movie is muted, moved to a small corner of the screen and a big (and incredibly loud!!) ad is playing - maybe even during a very important moment in the movie... causing you to miss pretty much all of it.
Would you like that? Would you say that is a positive experience for any party involved? Because if I was in that situation I would a) hate the TV channel for doing that and b) hate the product that was advertised to me.
Random mid-roll ads are an incredibly bad idea. Not just for the reasons I've mentioned but also because you take away control from each individual streamer. Pre-roll ads are annoying enough but barely acceptable mid-roll ads that the streamer cannot trigger themselves are much worse.
I understand that you need ads to run your business. But mid-roll ads are not the way to go. They are an incredibly jarring experience. I am watching a live stream with an interesting and entertaining discussion between the two streamers, when all of a sudden the mid-roll ads come in. They are *much* louder than the stream, to the point of hurting my ears, and they rip me out of the conversation. When they drop me back in, I have missed everything that was said in between. I don't think I have ever in my entire life been this annoyed by advertising.
This is comparable to sitting together with your friends in a bar and having a nice chat over some beers, and every thirty minutes some guy with a megaphone comes to your table and shouts "Buy Generic™ brand lemonade!". This is not going to get me to buy the brand's products, it is going to make me hate the brand.
please don't do this it sucks
As viewer: Please remove it. I love watching Vods of some streamers and this makes me just to stop it.
Dear mouse. Ads may be essential but they're useless if the viewers are driven away from the platform as a result.
You guys were already doing schedulable ad breaks so this feature just defeats the point and is pointless anyway. Big upvote.
(Edit: "You guys" being the upper-ups at Twitch of course...)
Having automatic mid roll ads can turn a viewer off, and this can be the difference between a viewer and not a viewer. For newer and smaller streamers this will make it much harder for them to grow and we could give up.
The reason that mid-roll ads work in live sports is because there are breaks between the play so that ads can run without interrupting the action that people want to see. The reason that they work on Youtube is that it can pause the video and resume without the viewer missing anything.
When you throw an ad over live content indiscriminately, without regard for what that content is, viewers miss out on the exact thing they're on your site to see. This also is why advertisements don't inject themselves in the middle of live telephone calls, even though the technology exists to play third-party audio during a telephone call.
The fact that someone in your advertising department needs this explained to them should be grounds for termination. They clearly don't understand what kind of content you provide on Twitch at all.
if the ads are to benefit the streamer let the streamer choose to run them... the streamers aren't running ads because they don't want to ruin the experience of the viewers and thus the ads are only for your benefit so ******** twitch you already get enough money from prime and that trillion $ company that owns you
Get rid of the midroll and take care of your community.
Maybe before you decide to milk more money out of your customers you take concrete action against the toxicity on the platform.
I'll happily sit through a midroll when Twitch takes ownership of their blatant lack of action against the disgusting displays of harassment and sexism that can be found on the site.
Do your chores before you ask for more allowance.
So What you are telling me, is that you don't want me to watch your platform anymore? since the quarantine ended in my state I don't watch half as much, it's far easier for me to watch something pre-recorded and pasted on youtube ( where I can skip adds ) Hearing this doesn't make me want to come back.
Omg, there are SO many other better ways to go about having ads. This forced, takeover ad, muting stream rubbish is a horrible idea. Me and a few members of my community have come up with a list of alternatives in 2 days. Surprised you guys didn't do better to begin with. So here's the list:
- Have the ad in a mini video in the Picture in Picture and either mute it or have it at half the volume of the stream if you need sound so much.
- Ad banners somewhere on the page like YT does.
- Put ads on the homepage
- Have ads in chat with links (but not spam!) Maybe one an hour.
- You could let streamers choose what categories of ads they want on their channels. Then streamers could have ads relating to games they play and their own interests etc.
- Let streamers run ads during their breaks instead of midrolls. Then streamers can choose when an ad is gonna happen.
- Make sure that with any of these suggestions ads aren't too frequent. A 30-second ad an hour is enough considering most streams run for 3 - 5 hours on average.
- Have a 30 min, no ad period for new viewers so that they can actually enjoy a new streamer for a while before getting slammed with ads.
- No less than 30 mins between each ad. Ideally an hour.
Midroll ads work on Video on Demand like YouTube and maybe even past broadcasts/highlights but not for live content. Even with Video on Demand, having them in random spots is annoying but at least the content is paused until the ad finishes.
With live content, there is no pause. I'm fine with streamers manually triggering mid-roll ads as long as it doesn't interrupt the action. Appropriate times to run a mid-roll would be during a break or if the streamer needs to get use the toilet. A time when nothing is happening basically.