Amazon Prime members ability to skip Ads
How about giving Amazon Prime members the ability to skip Ads that are 15 seconds or longer, similar to what Youtube does.

1 comment
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cabbagebishop commented
Not just Prime members, needs to go to everyone. Skippable ads plus DVR controls are two QOL features where Youtube has a leg up on Twitch. Allowing users to skip ads is a basic QOL function and not something that should be locked behind a pay wall. At that point you're just encouraging users to install ad block extensions, which you should be working to do the opposite. Bear in mind, not everyone can afford a yearly prime subscription.