Amazon Prime members ability to skip Ads
How about giving Amazon Prime members the ability to skip Ads that are 15 seconds or longer, similar to what Youtube does.
Not just Prime members, needs to go to everyone. Skippable ads plus DVR controls are two QOL features where Youtube has a leg up on Twitch. Allowing users to skip ads is a basic QOL function and not something that should be locked behind a pay wall. At that point you're just encouraging users to install ad block extensions, which you should be working to do the opposite. Bear in mind, not everyone can afford a yearly prime subscription.