Change revenue split between streamers and lower payout minimums
I believe these recommendations combined would positively make a huge impact for every streamer and supporter.
Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).
In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.
To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
Hey everyone -
Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.
For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:
“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.
As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.
Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.
Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.
Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“
As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.
While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.
This honestly might be one of many factors that eventually leads to Twitch's demise. Many other platforms are pushing to set the bar and can (and most likely will) become a huge contender for Twitch in terms of competition.
The payout structure is a HUGE selling point for content creators, and one that I haven't seen Twitch ever address. 50% payout is rough on a platform that has limited discoverability without using outside platforms like YT, FB, and other social media for growth that are offering a 20% higher payout.
At some point, a platform, whether it be YT, FB or a new one, is going to come along and provide what the users want, and there will be a huge exodus of people leaving because it makes little to no economical sense to stay on a platform that pays the lowest. Especially for a site, such as YT, where you can have all your content on the same platform, improve discoverability, etc, and make more as a content creator.
Right now, based on YT and FB's payout, if you have 1000 subs, you will earn $20k-$30k more per year than Twitch on other platforms. If Twitch wants to remain the #1 streaming platform, it needs to solidify and keep their creators happy, and competitive payout should be a priority.
This is the main reason I de-affiliated, It's not worth giving half of my revenue to twitch -.-
Absolutely this should happen
Considering the 50/50 split, I honestly don't get paid enough to endure the endless harassment and hate that I get being an out trans woman on the platform.
Twitch needs to pay it's creators a fairer percentage. If they did, a lot of us would have much better financial stability and maybe even decent compensation for the amount of labour we put into our broadcasts.
Hello yes I would like to make more money on this platform, ty >.>
C'mon Twitch this isn't right at you know it. This is robbing people who are putting in hard work FOR YOU. You're stealing what they deserve. Man up.
It is not fair that Twitch takes 50% of a creator's sub (roughly $2.50) earnings. The percentage should be at least 60 / 40, in favor of the creator.
All other streaming platforms are 70/30 while Twitch is 50/50 if you arent a special partnered streamer
Big streamers get the 70/30 because they roll in numbers and you must have over thousands of subs to even think about getting it
It should be 70/30 like everywhere else no matter who you are on the platform
Getting payed like 2 dollars per 1000 views us really hard to keep buying new equipment
Can we at lest get pay outs when ever we want?? Instead of payouts until a 100 like can we lower it down to 50 maybe??
It would be super beneficial to creators if payout minimums could be lowered and pay out frequency increased. your parent company amazon has 10 dollar pay outs and competitor companies can request pay outs on a daily / bi weekly basis, with as low as 3 dollar minimums.
it would also be useful to have a live dashboard of current stream revenue balance especially with the change in local sub pricing youtube has this on the front page of its creator dashboard.
I agree that to help keep affiliates going, lower the payout threshold to $50. The majority of active partnered streamers make the $100 a month with no problem. Help affiliates be able to reinvest in their stream a little sooner.
Yes, I agree that $50 is a good lower limitation for affiliates, and SithGamiing's Comment supports that this reasoning is pretty good
I think $50 is a solid threshold especially for affiliates.
I'd welcome this change, I think for affiliates lower it to $50. I was over $50, I can't remember how much exactly but I didn't reach the $100 by the certain date, and it got reset.
I think lowering it to $50 or even the option to request an early payout once every 30 days would work.
Maybe not $25. $50 would seem like a fair balance.
It would be great and better if twitch raised the pay a bit so there are chances of more people joining twitch and more people would start joining
PLEASE add some way for small creators to see how much money that have ready for withdrawal. It sucks that every time I want to know when my payout is coming I have to go to my bank account, see when the last one was, go to analytics, figure out exactly how much I've made since then, and estimate how long it'll be given those two factors before I reach the $100 threshhold.
Thanks for your time.
What would be even better is if, over time as you start to make more money or as you get more followers, the minimum payout increases. This would be way better as if your a small streamer like myself, there is no way we will get to £100 very easily. I totally think the payout limit should either be dramatically decreased or removed entirely especially since it takes a lot of work to get to affiliate status so being able to payout whenever would be a great and will be something to look forward to if people are grinding for the affiliate status. Also be more motivating for affiliates like myself and others.
Especially with things being chaotic during these times, removing the $100 limit before you get a payout would help so many creators out there. Even if you set the limit to $25, it would be way better then the current system and ease alot of stress for slot of people.