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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.

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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
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Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • Carla commented  ·   ·  Report

    This needs to happen!!!

  • Third_Artifact commented  ·   ·  Report

    Twitch takes more of our income than any other platform. Without us, the platform would be nothing. Time to pay creators what they deserve and increase the sub split. I’m tired of seeing people sacrifice so much for so little.

  • Abyssal_Icarus commented  ·   ·  Report

    You get even less if you're not in the US, and I've stopped streaming because I have a very small channel, people want to sub, but I'm not prepared to let their money just vanish into the void because I can't cash out for months and months. Reaching $100 would take more than 40 subs for me, and I was getting maybe 1 or 2 a month. I'm happy to be a small streamer, I stream because I enjoy it, but I don't enjoy being taken advantage of, or being left open to hate raids whenever I use the trans or queer tags, or the complete lack of support for people outside of the US, or the disrespect to people who do subscribe because they aren't protected by Twitch either. Do better.

  • Shyphlosion commented  ·   ·  Report

    Revision to this:

    Twitch Affiliates get a 60/40 split to start out and can work up to 70/30 depending on support. Partners get 70/30 automatically and Ambassadors get 75/25.

    Halve the Payout Threshold to $50 instead of $20 or $30, $50 feels fair enough as is. Lowers the amount of Subs needed to 20 Subs as is for the Threshold currently and with the increased thresholds, that would be lower and much needed.

  • teonawrites commented  ·   ·  Report

    It took months to get my measly first payout after twitch requiring such a high and unrealistic requirement. This is unfair to smaller streamers.

    It makes no sense why we should have such a small payout and yet deal with so much just being on the platform.

  • Sunrays_7 commented  ·   ·  Report

    A revenue split update is long overdue! Not only are we getting 50% of our earned twitch income, we are then required to save 10% of everything we make for taxes. (Per WA state where I live) So in literal terms, we bring in 40% of what we make which is completely ridiculous given how much revenue twitch brings in. I truly hope we see a change soon!

  • ThatViolinChick commented  ·   ·  Report

    Up your game when all other platforms boast a better split and your streamer base nearly tripled in 2 years.

  • iDeeSalazar commented  ·   ·  Report

    As far as I know, when Twitch sends me money, they tax me, then the money arrives I am taxed AGAIN by my bank, so yeah, let's split this better.

  • Ka11zer commented  ·   ·  Report

    Make affiliate available to those who multi stream to different platforms at the same time. Certain demographics prefer different platforms that should not limit a creator's choice for a global reach and to offer the best of what a platform has to offer in terms of viewer experience. Take a bigger cut, make it a seperate tier or something affiliates can choose as a part of affiliate contract.

    I'll gladly give a 50-50 split on revenue if it means I can have any while simultaneously streaming to my asian Audience on YouTube and western audience on twitch

  • itsmekaratv commented  ·   ·  Report

    it's really the least they could do considering they've done absolutely nothing to protect or take care of their users over the past year

  • TheDraconicElf commented  ·   ·  Report

    Based on how other subscription/membership sites work, a 70% - 80% to creators is the average and a $20 - $50 minimum payout is the the norm. This is needed and doable on Twitchs end.

  • chrislaawrence commented  ·   ·  Report

    Not to mention that we lose 50% of our subs while dealing with some of the absolute BS that happens on the platform to many creators, like hate-raids. We pay taxes on that 50% and depending on where you live - even subscribing to support others is so costly.

    A 70/30 split is more than fair, and it would literally drastically change the experiences of many creators on the platform.

  • VickiDoll commented  ·   ·  Report

    I had to take a leave from streaming because the cut was killing me and I had to branch out to fan sites on order to cover my expenses... and all of those sites have better payout terms and conditions despite having NONE of the financial support that Amazon can offer Twitch.. it's asinine..

  • AthenaBeesh commented  ·   ·  Report

    At the very least, splits need to change to 70/30. Minimum payouts also need to change to 40-50 or even lower and once every two weeks if feasible. Get on it twitch, if it doesn't change more creators are going to leave or monetize their content in a different way.

  • podgie commented  ·   ·  Report

    And the fact we have to pay taxes on that so it's even less :)

  • seasaltalchemist commented  ·   ·  Report

    I think this is extremely fair. I'm an affiliate and am currently owed about $50, but because it doesn't meet Twitch's $100 pay out minimum they're basically holding my money *******. I've been owed this money for about 5 months now and it's not fair.

  • reckonist commented  ·   ·  Report

    Im a partner and I run a Patreon because the split is so bad. If the split was better, Id move off Patreon altogether and I know there are a lot of people in the same position.

  • Raechuul commented  ·   ·  Report

    I have a couple thoughts:

    1) a 70% cut for affiliates, and 80% cut for partners seems super fair. Twitch IS providing their hosting services, as well as other conveniences. BUT, the streamer is producing the content and revenue.

    And I do agree that there is a difference between affiliates and partners... it seems almost superfluous for me to even want to be a partner if I'm going to be making the same amount of money off my content anyway. A slight increase in income would motivate us more.

    2) the $100 threshold doesn't bother me as an affiliate. Sometimes it takes me months to get to that point, but I would rather have a $100+ check than a $20/$40/etc. one. (Personally, I know some will disagree and a $20 check could change their finances dramatically. Maybe there should be an option?)

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